Hallo. It’s me, Soya.
I’m a Product Design and Strategy Leader based in Switzerland with over 15 years of international experience across UX, technology, and business. My background spans digital design, cloud innovation, and platform ownership—shaped by work across China, the U.S., India, and Europe.
I bring deep expertise in aligning product vision with operational excellence and business goals. At PwC US Advisory, I led cross-functional teams delivering cloud-based solutions for enterprise clients. Today at BÜCHI, I drive platform strategy, AI opportunity discovery, and digital transformation in the lab instrumentation space.
I’ve supported clients such as Microsoft, GE, Coca-Cola, Takeda, HBO, and the Academy of Motion Picture Arts and Sciences. Whether working with startups or global enterprises, I lead with systems thinking, cross-functional collaboration, and a deep commitment to human-centered design.
Follow my journey.
*Instagram Queen * Dog Mom * New Mama * Chinese Food Lover * Loud creative positive demeanor * Avid Traveler * Amiga of everyone*
