Hallo. It’s me, Soya.
I’m a Product Design and Strategy Leader based in Switzerland with over 15 years of international experience spanning UX, technology, and business. My background bridges digital design, cloud innovation, and product ownership—shaped through work across China, the U.S., India, and Europe.
I bring deep expertise in aligning product vision with operational excellence and business goals. At PwC US Advisory, I led cross-functional teams in delivering cloud-based solutions for enterprise clients; today at BÜCHI, I drive platform strategy and digital transformation in lab tech. I’ve provided services for clients such as Microsoft, GE, Coca-Cola, Takeda, HBO, and the Academy of Motion Picture Arts and Sciences.
Whether working with startups or global enterprises, I lead with systems thinking, cross-functional collaboration, and a deep commitment to human-centered design.
Follow my journey.
*Instagram Queen * Dog Mom * New Mama * Chinese Food Lover * Loud creative positive demeanor * Avid Traveler * Amiga of everyone*
