Hallo. It’s me, Soya.
I’m a User Experience & Operation Designer based in St. Gallen. With a strong background in operations and cloud innovation, I have extensive experience in driving successful business strategies and overseeing product ownership. Formerly Operation Manager for Cloud Innovation & Engineering at PwC US Advisory based in Shanghai, with shared time in the United States & India. Over the last 15 years, my journey has taken me through a wide range of disciplines from pure design in Digital Painting, photography, film & animation, and advertising into e-Learning Design, Web Design, and Information Architecture. Combining my expertise in user experience design with my understanding of business operations, I aim to create impactful products while aligning them with effective business strategies and objectives.
I’ve worked across a range of business cultures, from rapidly growing startups to established and scaled corporate organizations. Expert in managing projects where design meets business – leading client engagement and resource allocation. I’m highly experienced in leading and developing teams of technical experts, ensuring we remain at the forefront of change and that design as a capability drives businesses growth.
Follow my journey.
* Instagram Queen * Dog Mom * German Cooking Aficionado * Chinese Food Lover * Loud creative positive demeanor * Avid Traveler * Amiga of everyone *
