SOYA ESTRELLA
PRODUCT STRATEGY LEADER | AI ENABLEMENT | DIGITAL PLATFORMS | ENTERPRISE TRANSFORMATION
Senior product and platform leader with 15+ years of international experience across Switzerland, China, India, and the United States. I operate at the intersection of Product Strategy, AI Enablement, and Digital Transformation, helping organizations turn complexity into clarity through product thinking, human-centered design, and AI-enabled ways of working. Most recently at BÜCHI, I led AI enablement initiatives that improved team efficiency by 25% while supporting broader digital transformation efforts.
Case studies, enterprise products, Al initiatives and selected work from 15+ years across product, design and transformation.
Beyond the CV.
Curious by nature. Product person by profession. Traveler, food lover, dog mom, human mom, and perpetual learner.
